SO WHAT IS GOOD STYLE? THE GB PRO SKIERS AND SNOWBOARDERS DEFINE STYLE

Can you define style? We asked GB pro-athletes to give us their definitions and, also, some riding style tips.

One evening at The Telegraph Ski & Snowboard Show, top British ski and snowboard riders including Team GB athletes took on Mount Battersea, the 45m real snow kicker in a contest. How was it marked? It was judged, quote, ‘entirely on the indefinable and yet unmistakable presence of STYLE’. As style is 50 per cent of our title at Style Altitude, we wondered, is style indefinable? As we had interviews set up with many of the pro-athletes, we decided to talk about nothing but style, get some riding style tips and discover if they could actually define the indefinable?

BILLY MORGAN

GB Slopestyle Snowboarder, 10th in Slopestyle, Sochi Winter Olympics, 2014 who made snowboard history by landing the first-ever backside 1800 quad cork.

 

Can you define style?

Style is performing a technique with ease, isn't it?  And a personal touch. Perform the trick how it was supposed to be performed, that's style. Making it look easy. It's true mastery of a trick. If you are relaxed, calm and chilled, you'll probably look alright. But if you're like ‘ahhh, what am I doing?’ it probably won't look too good.

So give us a style tip.

Don't give up. Practise it more and relax. Just keep snowboarding!

What’s your look, style-wise?

Neutral. I like to slip under the radar!  I wear a beanie, fit trousers and a tall jacket.

New kit shout out for the season?

Ride have just released The Burnout snowboard. It should have a bit more edge control with it. So I'm looking forward to that.

KATIE ORMEROD

GB Snowboarder, winner of Pleasure Jam 2015, first female to land a backside double cork 1080.

 

Can you define style?

It’s kind of hard to describe style but it’s basically how a person looks on a snowboard. It defines the rider. People can tell who the rider is by how they ride.

No one learns style.  It’s natural; it’s how you feel on a snowboard. How you ride. How you look.

So give us a style tip.

If you do jumps bend your knees and get an early grab as well and change your grabs up because some can look more stylish than others – a tail grab might look better than an indie. Sometimes mixing the grabs up can change the whole look and make it more stylish.

Watch people like Sage Kotsenburg Croftenberg. He has a really really good style. He won the Winter Olympics Slopestyle, 2014, with a lot of stylish tricks.

But if you enjoy riding you’ll probably look stylish anyway.  

What’s your look, style-wise?

I like to ride in skinny pants, normal sized jacket.

New kit shout out for this season?

I love my new Roxy jacket that’s white with black stripes on the sleeves and my snowboard is the Roxy Radiance - it’s like a really colourful and technical board.

EMILY SARSFIELD

British No 1 Ski Cross.

 

Can you define style?

I think, it’s making it look easy. That’s style. Looking effortless.

So give us a style tip.

Maybe, go and have a little Jager? To relax, I think a lot of the time people are just so, so nervous and tense; just worried about what is on their foot . When really, essentially, skis are made to glide on the snow. So enjoy the sliding. Just go with it.

What’s your look, style-wise?

I’m in a freestyle sport but I’m still very ski style orientated. I like to look quite slick so my jackets are fitted.  And I’m not your big baggy bottom wearer. I want ski pants that fit. Also, I like to be warm. It’s all about layers for me. And, I’m such a beanie girl. My beanie wardrobe is ridiculous. It’s way over 50.

New kit shout out for the season?

I’ve just been kitted out from top to bottom in Peak Performance. Highly technical clothing which, for me, is important because I’m in it every single day. But it’s about looking cool as well. They hit the nail on the head with that pretty well.

JAN FARRELL

British Speed Skier, Third fastest skier in history on downhill skis, British downhill record holder, indoor speed world record holder clocking 104.956kph (65.217mph).

Can you define style?

Style has to be authentic, pretending to be something that you are not, is not style. It’s a personal, almost artistic expression of one’s self. It doesn’t matter how fast you go, as long as you look good.

So give us a style tip.

The key to skiing is the outside ski.

What’s your look, style-wise?

Style is, maybe, a way of life for me. I don’t follow any trends; I like to have my own definition of style.

New kit shout out for the season?

My new Atomic skis. 2.40m long. Eight pairs.

ROWAN CHESHIRE

British Freestyle Halfpipe Squad, member of Team GB, 2014 Winter Olympics.

 

Can you define style?

Style is how good a trick would look when you perform it. Easy and smooth. Nowadays, you get scored a lot more on the style of the trick rather than, maybe, how big a trick is,. Style is definitely a big part, the wow factor.

So give us a style tip.

Go for it! Keep focused. Start small and build up.  And get someone to analyse what you are doing. Video it, keep practising and just enjoy yourself.

What’s your look, style-wise?

Quite feminine but not too feminine. Sort of skater chick. 

New kit shout out for the season

My new grey Roxy jacket plus dark navy skinny pants. Big jumper by Xtreme.

MURRAY BUCHAN 

British Freestyle Half Pipe Squad, representing GB in the 2014 Winter Olympics, Sochi.

 

Can you define style?

It's very difficult to describe because everyone has their own opinion and everyone has their own unique style, the way that they ski and the way that they do tricks.

But it’s making things look fluid and smooth. Everything really clean. Nothing jerky.

So give us a style tip.

Just take it step by step, gradually build up. Don't skip any steps. And keep your arms inside the vehicle (close to the body).  Also, pole plant and make things a lot easier.

What’s your style?

Normal. Relaxed style.

New kit shout out for the season?

A new Animal Clothing top. It’s not out of its packet yet!

BEN KILNER

GB Park & Pipe Snowboarder, representing Great Britain at the 2010 Olympic Games in Vancouver and at the 2014 Olympic Games in Sochi.

 

Can you define style?

Style is a unique arrangement that you bring into your work of snowboarding or skiing. You show something different to what everyone else is doing, which the judges might like - or not.  It’s something that is very pleasing to the eye. If it looks good, if it looks easy, you are doing the right thing.

So give us a style tip.

Go with it! Keep it smooth. Try not to huck it too hard. Anything that is done too hard is off putting.

What’s your style?

I'm in between, not too baggy and a bit loose.

New kit shout out for the season?

New board and bindings. It feels so good riding on new equipment. I have a K2 Subculture. New graphics, black and neon. It stands out. It's very bright.

JAMIE NICHOLLS

British Freestyle Snowboard Squad, 5th Slopestyle, 2014 Winter Olympics, Sochi.

 

Can you define style?

Style is something that you put into your trick, where you are not just thinking about the rotation or the flips. It's how you tweak it or how you grab, slow the spins.

So give us a style tip. 

I am very particular about style and my own. If it goes wrong or it looks bad, I have to do it again until it's perfect.  So practise style, film yourself, work on new stuff.

What’s your style?

Skinny pants, don't do baggy, I dress how I would on the street.

New kit shout out for the season?

Nike Vision googles. And my boots - Nike Luna Endor boots with zebra stripes.

INTERVIEWS: SIGGY BAYLIS AND ELAINE DEED