Want to fly to Geneva for February half term? It's already £753pp return on BA. So going private from Farnborough is cheaper.

If you haven't booked yet, you're already too late for a good deal on a scheduled daytime flight from Gatwick to Geneva on Saturday, 11th February 2017.

Currently it's £753 return BA, Saturday to Saturday and, yes, cheaper on easyJet at £494 but only if you fly crack of dawn.

So it's actually cheaper - and definitely more relaxing - to travel oligarch-style on a private plane from Farnborough Airport in Hampshire (see image). For £730 pp Farnham-based family tour operator Butler & Lloyd will fly you to Geneva on 11th February 2017, returning a week later. on their mid-morning flight via a 50-seat private plane from Farnborough.

Or you can book the full holiday, staying at the five-star Grand Hotel in Courmayeur on the Italian side of the Mont Blanc Tunnel. The package includes those mid-morning flights, seven nights' half-board, children's ski school and daycare, as well as a full concierge service. Cost: from £2,635 pp. 

In contrast to the crush at Gatwick on the most hectic day of the winter, the futuristic terminal building – designed for just 80 private business travelers – is a welcoming haven of tranquility, with carpets and velvet-covered seating. 

Husband and wife team, Bella and Will Butler, who have organised the charter, provide children's entertainment and refreshments. There's no queue for either security or passport control – and the gate is a couple of minutes walk away. Free refreshments are available during the flight.

Butler & Lloyd also run similar holidays to Val Thorens in France on 25th March and  1st April.

Bella Butler commented: 'We have three small children ourselves and anyone who has taken their young family skiing knows that the journey can be hell - overcrowding, inevitable delays, and a long and difficult walk to the gate. You're all exhausted before even leaving the UK – it's no way to start a holiday. And at the end of your break you have to endure it all over again.  Farnborough's only half an hour from Waterloo and parking for the week is free!'

Specialising in luxury, tailor-made family holidays, Butler & Lloyd have also launched a brand-new Happy Families programme and arranged a private charter from TAG Farnborough Airport to Geneva/Grenoble/Chambéry/Turin – at February half-term and during the Easter school holidays in 2017 – with opulent accommodation in a choice of two resorts: Courmayeur, Italy and Val Thorens, France. The journey is followed by a private luxury coach transfer and many more family-friendly treats.

For more information or to make a booking, call Butler & Lloyd on 01252 411749, or visit