British Snowsports Aiming High To Be In Top 5 Worldwide

With a year to the next winter Olympics, British Ski & Snowboard unveil ambitious plans under new Performance Director...

British Ski and Snowboard has just 12 years after the winter Olympics in PyeongChang, next year, to become one of the world's top five ski and snowboard nations by 2030.

This 13 year plan, announced a year before the next winter Olympics, follows the appointment of Performance Director, Dan Hunt, last October, bringing a wealth of successful sports coaching experience from Team Sky's success in the Tour de France to the GB Cycling Teams medal monopoly at the London Olympics in 2008 and 2012. Catch our exclusive interview here.

'We have a very clear plan of how we can work towards our long-term goal,' says Dan Hunt, 'We are already one of the world’s strongest nations in the Park and Park disciplines, and we truly believe that if we can bring in the right coaching talent and of course the funding, we can develop a world-beating nation across all snowsport disciplines, including those in which we currently only have a few athletes such as ski jumping.' 

Great Britain's challenge for world class and Olympic medals, not only in the Park and Pipe disciplines where they are already one of the leading nations, but in all skiing and snowboarding disciplines is ambitious to say the least.  So far, Great Britain has only won one medal on snow at the winter Olympics when Jenny Jones won bronze in Slopestyle at Sochi, three years ago.

Jenny Jones's leap to success at the Sochi winter Olympics

In the 2014 winter Olympics Great Britain was in 19th place with just four medals in all the disciplines including skiing and snowboarding. 

The first phase of the vision will involve following in the footsteps of GB Park and Pipe and putting in place a world class coaching structure for each Olympic discipline. With these coaches, British Ski and Snowboard will develop the longer term strategic plans geared towards medal success. The plans are based around identifying supporting and retaining the best British snowsport talent and engaging them in sustainable, funded, high performance programmes aimed towards podium success at major international competitions and the Olympic Games.

Raising funds to bring this vision to reality will also be a key part of the strategy, with British Ski and Snowboard approaching fundraising in a number of unique ways. At the start of the season the innovative British Snowsports Fund was launched. The Fund asks the UK’s recreational skiers and snowboarders to make a small donation to the country’s future winter Olympians when they make a purchase with one of the confirmed industry partners. The scheme currently has 25 partners, including major travel companies and retailers.

The British Snowsports Fund was launched alongside a new grant-making charity, the British Ski and Snowboard National Foundation, which will support young talented skiers and snowboarders as well as efforts to increase grassroots participation in the sports.

Best results this winter, so far, have been Dave Ryding's 2nd place in the Slalom World Cup, Kitzbuehel, James Woodsy Woods (in action main image) with first place in the X Games Big Air in Aspen and Katie Ormerod's six podiums to date.

Katie Ormerod on one of her first World Cup podiums in Alpensia 


November 2016 - Katie Ormerod, 2nd Pleasure Jam, Dachstein

November 2016 – Katie Ormerod, 3rd Big Air World Cup, Alpensia

November 2016 – Aimee Fuller, 4th Big Air World Cup, Moscow

December 2016 – Katie Ormerod, 2nd Big Air World Cup, Moenchengladbach

December 2016 – Billy Morgan, 3rd Big Air World Cup, Moenchengladbach

December 2016 – Katie Ormerod, 1st Big Air World Cup, Moscow

January 2017 – Dave Ryding, 2nd Slalom World Cup, Kitzbuehel

January 2017 – Jamie Nicholls, 2nd Slopestyle World Cup, Seiser Alm

January 2017 – Katie Ormerod, 3rd, X Games Slopestyle, Aspen

January 2017 – James Woods, 1st X Games Big Air, Aspen

January 2017 – Andrew Musgrave, 6th Nordic World Cup, Ulricehamn

February 2017 – Katie Ormerod, 2nd Air + Style, Innsbruck