National Snow Show in Birmingham in October 2021


The phoenix has risen out of the ashes of the fallen Telegraph Ski & Snowboard show which closed, last year,even before the effect of Covid-19 on the ski industry. A new exhibition, the National Snow Show will open at the NEC in Birmingham, a two day event from 23rd-24th October, 2021...

Over 140 exhibitors including top retail brands and tour operators are expected to be showing with a packed schedule of presentations, workshops and demonstrations throoughout the event.

Stephen Morgan, passionate snowboarder, snowsport enthusiast and Managing Director of the Active Division of the organisers,Raccoon Events comments: "The aim of the show is to unite the UK snowsport scene by bringing together retail, destinations and the community to inspire participation. The mountains are ours, we need to protect them and make them as accessible as possible for all to enjoy. This thinking is the basis for the strategic pillars the event's foundations are built on; sustainability, participation and retail.

"We already have a host of key partners and supporters lined up for the event including; Mountain Trade Network, Ski Club GB, GB Snowsport, Eurosport, Graystone Action Sports, Snowsport England, Snow-Camp, POW and look forward to working collaboratively with brands across the market to create the must attend event in the winter sports calendar. Exhibitors will be given an exclusive opportunity to network at our industry drinks event on the Friday before the show, sponsored by Ski Club GB."

Register here to be alerted when tickets go on sale and to access discounts and special offers.