Riding High: The Wildest New Ski Wear Trend

With the lack of new ski wear trends every winter, it's great for saving the planet from waste, but it is entirely possible to fall off our skis or snowboard from boredom wearing the same old shell jacket, puffer and ski pants.

So we say yee-haw to one breakout style statement bucking the trend - and it's pretty wild. Wild west, that is.

OK, Boomers, this is one is not for you. And Gen Xtreme, you may find it doesn't tick your tech box. But for younger generations, this is definitely time for your first rodeo on the slopes.

Now you can join the Western stampede, with fringed puffers from Goldbergh (main image), hide print ski and snowboard wear from Dope (above) and cowboy-yoked one-piece outfits from My Sunday Ski (below).

Of course, in Steamboat, Colorado, there's nothing new to seeing skiers in cowboy hats and chaps, as they come straight off the ranch for a downhill round-up. Pro-rodeo skiers head to Steamboat, every year to take part in the Bud Light Cowboy Downhill, promoted as 'part race, part rodeo, part train wreck'. Giddy up there for the next event on the 19th January.